Google Business Profile lets you manage how your business appears in Google Search and Maps. Start by checking whether the business is eligible and whether a profile already exists. Then verify access and complete the information customers need to find or contact you.

1. Check whether the business is eligible

Generally, the business must receive customers at a physical location or serve them in person at their locations. Online-only businesses are not eligible. Use the real business name and actual address or service area. Google’s business representation guidelines.

2. Find the profile and prepare the information

Search for your name and location in Maps. If the profile exists, follow the process to obtain management access; creating another profile can cause duplication. Use an account the business will retain control of if the person assisting you changes.

Before editing, prepare a document with the name, primary category, contact details, website, opening hours and photographs. Assign one person to check changes. This makes it easier to keep the website and profile consistent.

3. Follow the verification Google offers you

Google determines the available methods; they differ between businesses. Follow the options in your account. You may need evidence of your location, operations or authority to manage the business. Do not share verification codes with others. Google’s verification instructions.

4. Check the profile as a customer

Open it on your phone and test the website link and phone number. Review hours and photographs. Profile changes may be reviewed before appearing; follow the instructions for editing business information.

Illustrative example: a business that repairs things in customers’ homes needs to explain its services and coverage area. On its website, a customer should find which repairs it handles and how to request a visit. Completing a profile does not replace that explanation.

5. Ask for honest reviews

Invite customers to describe their experiences. Do not choose only happy customers or offer rewards for reviews. Google’s content and review policies.

You can share a review link and respond respectfully without disclosing private customer information. Google’s review advice.

A simple request could say: “Thank you for using our service. If you would like to, please share your experience on Google. Your feedback helps us improve.” Use the same invitation whether you expect a positive or negative review. For more, read how to get more Google reviews.

6. Link to a useful website page

The destination should explain the service and offer the right contact details. Avoid sending people to an empty page or an expired offer. For a new site, explore our website design and development service.

7. Track results and keep information current

Local ranking mainly depends on relevance, distance and prominence. You cannot buy a better local ranking directly from Google. Google’s explanation of local ranking.

Record enquiries from the profile and recurring customer questions. When hours, phone numbers or services change, review the profile and website together. For the other side of search, read our SEO guide or explore our SEO and Google service.