We're active on Instagram ourselves and we love it. But when a client tells us "I have my page on Instagram, I don't need a website", we show them these five things.

1. Your customers search on Google, not Instagram

When someone needs a lawyer, a rental car or a plumber, they open Google. Instagram doesn't show up for "rent a car Saranda". Your website does. Without a site, your competitor wins that search.

2. You don't control the algorithm

Today 30% of your followers see your post. Tomorrow 5%. Instagram decides, not you. Your website is the only place where you decide what the customer sees and when.

3. Credibility

Anyone can open an Instagram profile in two minutes. A website with its own domain, address, legal info and professional presentation shows the business is serious. For business clients and foreigners this is decisive.

4. Information gets lost

Prices, opening hours, services, FAQs, on Instagram they're buried in old posts or in DMs. On a website they're one click away, organised, and findable by Google.

5. If Instagram blocks you, the business stops

Hacked accounts, wrongly blocked, deleted, it happens every week. If your whole presence is there, you lose everything overnight.

The solution: both, each in its role

Instagram brings attention and builds community. The website turns that attention into enquiries, bookings and sales, and works even when you don't post. Connect them: link in bio to the site, site with buttons to your socials.

A simple company site is enough to start. See how we build them.